End-to-end Facebook marketing automation with AI creative generation, Selenium pipelines, and real-time performance dashboards.
Lead Developer & Architect
Event company needed to automate Facebook marketing for painting events across multiple cities with massive advertising spend efficiency. Manual ad creation and optimization was consuming significant resources while limiting scale and performance optimization.
Built end-to-end automation: Facebook Events sync, AI creative generation using OpenAI, Selenium pipelines for automated ad deployment, and real-time performance dashboards. The system automatically created, tested, and optimized thousands of ad variations.
The platform successfully managed over €700k in monthly advertising spend with a 35% improvement in ROI. Fully automated ad production eliminated manual work while enabling sophisticated optimization strategies that would be impossible to execute manually. The system scaled to handle campaigns across multiple cities and event types.
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