Case Study 2019 — 2022 | Berlin

Marketing Automation Platform

End-to-end Facebook marketing automation with AI creative generation, Selenium pipelines, and real-time performance dashboards.

Lead Developer & Architect

Python Selenium Facebook API OpenAI PostgreSQL Docker AWS
€700k+
Monthly Budget
35%
ROI Improvement
100%
Automated Ads
Real-time
Analytics

The Challenge

Event company needed to automate Facebook marketing for painting events across multiple cities with massive advertising spend efficiency. Manual ad creation and optimization was consuming significant resources while limiting scale and performance optimization.

The Solution

Built end-to-end automation: Facebook Events sync, AI creative generation using OpenAI, Selenium pipelines for automated ad deployment, and real-time performance dashboards. The system automatically created, tested, and optimized thousands of ad variations.

Technical Implementation

Automation Pipeline

  • Selenium WebDriver Automation
  • Facebook Graph API Integration
  • Scheduled Job Processing
  • Error Recovery & Retry Logic

AI Creative Generation

  • OpenAI GPT Integration
  • Dynamic Ad Copy Generation
  • Image Processing Pipeline
  • A/B Testing Automation

Analytics Dashboard

  • Real-time Performance Metrics
  • ROI & ROAS Tracking
  • Campaign Comparison Tools
  • Automated Reporting

Results & Impact

The platform successfully managed over €700k in monthly advertising spend with a 35% improvement in ROI. Fully automated ad production eliminated manual work while enabling sophisticated optimization strategies that would be impossible to execute manually. The system scaled to handle campaigns across multiple cities and event types.

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